I wrote a press release for £4 the other day. I did it during an attack of lockdown boredom. The job was one of many featured on one of those content websites and I decided to do it out of curiosity. You might be thinking...
When I was working full-time as a journalist, I used to think that PRs had the life of Riley, gliding from one event to the next, giddy on champagne bubbles and full to the brim with canapés. Either things have changed since then or I...
If I had a pound for every time somebody asks 'Will PR increase my sales?', I'd be somewhere in the Bahamas admiring my baby pink toe nails as I float in a warm ocean happy in the knowledge that I never have to go to...
Promote your business with a killer press release written by a professional journalist and PR. Most press releases hit the spike. That’s an old-fashioned newspaper term for trash. The average editor/reporter/radio show host etc. receives hundreds of releases each week and they simply don’t have time...
I caught Freda Jackson on This Morning today. She’s 81 and was made a mockery of in the papers earlier this month when she complained that her holiday in Benidorm was ruined by the fact that there were too many Spaniards. I do feel for her....
I've had an absolute avalanche of GDPR requests in recent days and have promptly deleted them all. I had hoped to bury my head in the sand until the sun came out again, but apparently, if I don't GDPR proof Wow PR, well, it'll be...
I couldn’t possibly count the number of press releases I received over the course of my 30-year career as a journalist, but I can remember the good ones – because there weren’t that many of them. It’s not actually that difficult to produce a great press...