When I was working full-time as a journalist, I used to think that PRs had the life of Riley, gliding from one event to the next, giddy on champagne bubbles and full to the brim with canapés. Either things have changed since then or I...
I had to let a client go this week. It pained me, but I felt compelled to be honest and explain that they weren't getting enough value from our package. What I meant was, 'I cannot help you.' Sometimes this happens in PR. I'm good,...
If you’ve been paying attention to our blogs, have found a great story, written a killer press release and sent it to the right people, the chances are, a journalist will get in touch and ask to interview you. As a PR, there is no sweeter...
I couldn’t possibly count the number of press releases I received over the course of my 30-year career as a journalist, but I can remember the good ones – because there weren’t that many of them. It’s not actually that difficult to produce a great press...
